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An uncertain economic outlook and more competition means wedding clients are more value-driven than ever before. But with the right marketing strategy and human-touch, your venue can shine!
We’ve put together five wedding venue marketing ideas and tips that we know will help do this!
1. Film wedding testimonials and share them
One of the most powerful marketing tools at your disposal is positive word-of-mouth reviews. Seeing previous couples share their incredible experiences at your venue will be a powerful persuasion tool.
A written testimonial is easy to ignore these days, so why not capture a video testimonial and share them on your website and social media channels?
This is a great way to show off your wedding venue and give potential clients a taste of what their dream wedding could feel like.
It doesn’t need to be a Hollywood production. The more authentic and genuine the better.
A simple smartphone video and a nice backdrop will work wonders! Write a script for the couple in order to guide the video so that it hits all the right notes.
2. Offer wedding couples something truly unique
It may be hard to admit that your wonderful surroundings and first class customer service is no longer unique to just your venue.
So what DOES make your wedding venue stand out?
Competition is fierce and having something very special in your wedding offering can really help.
Bonus points if that unique offering is “social media friendly” which will encourage people to share and talk about your venue.
Why not donate an extra meal to a local food bank for every meal served to guests? Perhaps a free luxury meal for two on the couple’s first wedding anniversary? Maybe arrange a free photo-shoot on their honeymoon?
There are no doubt millions of truly unique ideas you can offer to your couples which will help you stand out from your competition.
3. Make sure your venue is easy to find online!
Search Engines like Google may be less glamorous compared to other marketing channels, but they’re still the number destination when couples start their wedding venue research.
Thousands of couples search for keywords like “Wedding Venues in Austin” or ” Wedding Venues in Manchester” every month, so it’s vital your venue appears high on the list!
Make sure your website is optimized for search engines and that your listing appears on popular wedding directories. At Venue Spark, we’ve perfected this art and have designed an unbeatable wedding marketing service to help you beat your wedding venue competitors online.
4. Stand out at Wedding Events
We’re all familiar with Wedding Events and Fairs. They are a vital part of our industry.
But it’s also a crowded market with numerous venues all appearing together. How do couples know which stand to visit and engage with properly? Will they remember you?
Capture attention by offering something memorable and relevant at your stand. Nobody wants your pen!
Perhaps some light-bites to show off the catering potential? A scented candle inspired by your venue? Or go really memorable and offer a Virtual Reality walk-through of the venue?
These may feel like gimmicks, but it will ensure couples remember you when they get home.
5. Celebrate milestones with your wedding couples
The couples’ wedding will be one of the most memorable and important moments of their life.
So reassure them that you’re there to truly share in their joy and vows.
When your wedding couples celebrate anniversaries, large birthdays or other big life events, send them a card or small gift to show you care. This is a great way to stay in touch and build long-lasting relationships.
Use a CRM system to keep up to date on important dates and talking points so that you don’t forget
Drop them a friendly call from time to time to show you’re still thinking of them and use it as an opportunity to find out what new life events may be on the horizon.
Next Steps for your Wedding Venue Marketing
Following these tips and wedding venue marketing ideas will help grow your business and build long lasting relationships. If you’d like more ideas, or an in-depth marketing consultation be sure to get in touch with us!
